I am putting together an online marketing proposal for a philanthropy-based network, where an existing base of 5,000 or so members will be interacting in an ambitious online community. It so happens that when you get a bunch of like-minded, passionate people together in one place and give them the tools, they create a LOT of content. It’s not phrased …
AirBnB’s Open Letter
I received an email from AirBnB late last night regarding the serious reputation management challenge they are experiencing. My initial reaction? Transparent, apologetic and addresses the core problem. A startup on an IPO path is not an easy path – it can mean long hours, grueling days, just grinding it out. Setting your hair on fire at the same time? …
On AirBnB’s “Moment of Truth”
One of my favorite startups is AirBnB, which enables people to rent out their apartments, homes or a spare bedroom. We’ve found a couple places to stay on our upcoming trip. I’m not the only one who thinks they are great – they have a billion dollar valuation and the backing of some heavy-duty VC’s in Silicon Valley. So what …
Facebook Steps Into Arizona Immigration Debate
Facebook sent out the Facebook Ads newsletter yesterday, which includes a section for “success stories from advertisers.” This month, the focus is on the Arizona Office of Tourism and its Arizona Travel Facebook Page. When you admin a Facebook Page, you can choose what Tab is used as the primary, or initial, page that visitors see. For most Pages, its …