Our Process / FAQ
What makes us different.
Our goals are the same as your goals.
We want success for you and we want to earn your trust from Day 1
A process in four phases
How we do what we do
1
Onboarding
2
Planning
PHASE 2: While planning starts on Day 1 of our relationship, this ethos permeates every step of the path ongoing, guiding both strategic and tactical decisions. For Digital Advertising, we consider all of the ad products that Google offers. For SEO and Content Strategy, we help you focus on and build the right content.
3
Campaigns
PHASE 3: We want to get to the good stuff as quickly as possible, without compromising or taking shortcuts. We'll get conversion tracking in place and start running campaigns, delivering traffic to your site and landing pages, with clean data to match.
4
Reporting
PHASE 4: We make our reports actionable, so that we can see what's working and have a framework for discussing next steps. We offer near-real-time Dashboards, monthly reports and bespoke research. In short: clear reports, clean data and next steps help us all understand and bring clarity to the path ahead.
Our onboarding process is rapid and efficient, starting with an intake form, account access and open communication. We know clients expect action, progress and deployment from the get-go. We get the foundation in place and move on to the good stuff – executing on content, campaigns, strategy and SEO with skill and experience.
Expect to hit the ground running. Your team will get secure access to your Client Portal, which includes links, articles and your document repository. We’ll create executive dashboards, take the lead on conversion tracking and establish communication channels. Within three weeks, we’ll be running ads, developing a content strategy and auditing your website, building value every step of the way.
You can expect skilled account management, customized campaigns, regular reporting, executive dashboards and careful moderation of your budget. If your company sells products, we build a datafeed that powers shopping ads on Google. If you are a services provider, we can shift focus to lead generation and filling your pipeline. We hold ourselves to a high standard to maximize the value we provide you.
Optimization
Regardless of one’s opinion on the subject, SEO (search engine optimization) dominates the conversation when it comes to site optimization. On-page optimization like proper meta tags and well-structured content still has it’s place in a digital marketing approach, and we provide regular updates and recommendations on exactly these changes.
However, the trending importance of SEO is decreasing as Google gets increasingly sophisticated with semantic search, better able to put a webpage’s content in the right context.
What is becoming increasingly important is technical site optimization, where attention to technical details makes for a stronger site that functions better and ranks higher.
FAQ
Digital Advertising in the 21st Century
Back in Don Draper's time, brands used to spend all their money on TV and print. Return-on-investment was difficult to gauge, and often anecdotal. Advertise on the web, and you have access to an incredible treasure trove of data. Keywords, ad copy, images and targeting provide a powerful tool set for creativity and iteration that leads to profitable channels.
We've built hundreds of campaigns for scores of clients, utilizing the vast array of tools on the Google Ads platform. We target search, display, remarketing, product ads, video, Gmail and more.
We deep-dive into keyword research that reveals opportunities to reach a receptive audience with the right message. Audience development further refines the audience, increasing key metrics such as clickthrough rate and acquisition cost. Ongoing account management ensures further improvements, keeping pace in a competitive marketplace.
FAQ
Why Create Content?
Brands directly benefit from producing and sharing good content. It drives organic search traffic, demonstrates expertise and helps make an emotional connection with an audience. Content development plays a key role in the long-term health and foundation of an active web presence.
Tribal Core has worked with over 200 clients since 2002. One thing we've learned is that getting excited about creating great content is the easy part. Every single employee in your business has expertise that can be shared with your audience. Actually buckling down and writing or filming a video is a whole different ball of wax.
We often talk to clients about having a "commitment to content." Committing to produce content on a regular basis - whether its a once-a-week video or a daily blog post or some other approach - can be quite burdensome. We help you create the right content every time.
FAQ
Next Steps
Once you have had the chance to check us out, we expect you'll have some questions.
We get it! You're making a pretty big decision engaging with a digital marketing partner. We're here to help you make the right decision.
If you think we might be a good fit, fill out that contact form below and let's talk. We know that we need to earn your trust and confidence and that starts now.
FAQ
We ♥ our clients too
Will Shepherd
Partner
Café Altura
Kevin Kohorst
President
Everest Self Storage
Adam Friedman
Owner
Advanced Athletics
Ready to reach out?
Contact us regarding any inquiry, be it a client question, new business or partnership opportunities.
Our monthly Service Plans contain a good overview of the work we do. You may also find it helpful to review Our Process.
We love working with businesses that value social responsibility, philanthropy, and community. We also offer discounts and manage Google Grants for 501(c)(3) organizations.
If you're ready to take your business to the next level, get in touch!
Let's discuss your project
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